Go Local, Go Different

An initiative of the City of Santa Fe Office of Economic Development

Go Local, Go Different is about investing in Santa Fe — our people, our businesses, our neighborhoods, and our community. It celebrates what makes this city unique by keeping more money, talent, and opportunity local.

Why It Matters

• Your dollars stay here. Every purchase supports local workers, small businesses, and essential public services.
• More local jobs. So people can live, work, and build their future here in Santa Fe.
• A stronger economy. One that’s self-reliant, creative, and community-driven.
• A connected city. Where neighborhoods, culture, and commerce support one another.
• Pride in place. When we Go Local, we sustain what makes Santa Fe The City Different.

Ready to Go Local? Here’s How

Everyone uses the same sign-up to join the campaign — whether you’re a business, a neighborhood association, or a resident taking the Go Local pledge. Once you apply, you’ll automatically be connected to updates, promotions, and opportunities to get involved.

Go Local Rewards Pass

Go Local Santa Fe now has its own Rewards Pass — making it easier and more fun than ever to support the businesses that make our city unique. With every check-in and quiz question you complete, you earn points that can be redeemed for gift cards, exclusive offers, and free local swag, directly within your mobile pass. It’s a simple, playful way to explore Santa Fe, discover new favorites, and keep your dollars close to home. The more you engage, the more you earn — and the more you help Santa Fe thrive.

Go Local Instagram Page

Our page gives Santa Fe a vibrant, real-time window into the people who shape the city’s character. Through short stories, behind-the-scenes moments, and profiles of local business owners and artists, our Instagram feed becomes a dynamic showcase of creativity, culture, and community pride. It offers residents and visitors an easy way to discover new favorites, appreciate the craftsmanship and passion behind local work, and stay connected to the neighborhoods and entrepreneurs that make Santa Fe truly unique.

Businesses and Neighborhood Groups

• Visibility: Be featured in Go Local promotions — online, in print, and in future campaigns.
• Tools: Get the Go Local toolkit with stickers, decals, magnets and fun swag.
• Support: Tap into resources and partnerships that strengthen your business and district.
• Incentives: Be part of the Rewards Pass and turn local shoppers into loyal regulars.

Residents

• Take the Pledge. Use the same application to join and take the Go Local pledge.
• Stay Connected. Receive updates on local events, promotions, and rewards programs.
• Dive In. Join the Rewards Pass and turn local love into real payoffs.