Events
Become a Go Local Partner
Go Local, Go Different connects Santa Fe businesses to visibility, resources, promotions, placemaking opportunities, and community activation.
*Must be located in the City of Santa Fe and be a local small business and not a corporate chain.
What Partners Receive
Visibility & Promotion
- Social media spotlights and features
- Opportunities for inclusion in Go Local campaigns and promotions
- Rewards Pass participation
- Cross-promotion opportunities through the Go Local network and communications channels
Business Resources
- Connections to technical assistance and business support services
- Navigator resources and one-on-one consulting opportunities
- Information about grants, funding, and incentive opportunities
- Workshops, networking, and educational opportunities
Community & Cohort Network
- Opportunities to connect with other local businesses and organizations
- Invitations to district convenings, networking events, and activations
- Participation in a growing local business cohort and support ecosystem
Leadership & Engagement
- Opportunities to participate in working groups and steering committee conversations
- Input on district priorities, business environment concerns, and local economic development initiatives
Placemaking & Activation Opportunities
- Opportunities to participate in walks, activations, district campaigns, and community events
- Potential collaboration opportunities tied to neighborhood and corridor activation efforts
- Connections to broader community initiatives and partnerships
Go Local Branding Pack
The branding pack includes logos, graphics, and visual elements designed to keep the campaign consistent and recognizable across storefronts, social media, and community spaces. Use them to promote your involvement, highlight local partnerships, and reinforce the message that supporting Santa Fe starts right here at home.
Rewards Pass Participation
Businesses participating in the Rewards Pass may choose to:
- Offer discounts or special promotions
- Provide giveaways or incentives
- Participate in seasonal campaigns and activations
- Encourage customer check-ins and repeat visits
Participation in discounts or giveaways is optional and flexible based on business capacity and interest.
What We Ask
Participating businesses help build visibility for the movement by:
- Displaying Go Local materials
- Familiarizing staff with the Rewards Pass
- Encouraging customer participation and check-ins
- Following and tagging @golocalsantafe, #golocalsantafe, and #godifferentsfe
- Sharing events, promotions, and updates when possible
Ready to Join?
Join the growing Go Local network and help shape a stronger, more connected Santa Fe business community.
Questions? Contact contactoed@santafenm.gov.
Our team is happy to meet with businesses, answer questions, and help businesses get connected to the program and available resources.