Events
Go Local Go Different Campaign
An initiative of the City of Santa Fe Office of Economic Development
By supporting local businesses, local employees, and our local public services, you’re putting more money back into our community.
Go Local Go Different is about investing in Santa Fe — our people, our businesses, our neighborhoods, and our community. It celebrates what makes this city unique by keeping more money, talent, and opportunity local. We strengthen our community by supporting local businesses, creating economic opportunities for residents, and celebrating the places that connect us.
The way we do it: through local investment, collaboration, and community engagement.
Our Focus Areas
- Business Development – One-on-one support and connections to local and regional resources.
- Community Investment – Support for events, placemaking, and projects that strengthen neighborhood vitality.
- Promotion & Engagement – Campaigns, storytelling, and partnerships that celebrate and empower local businesses.
- Workforce & Talent – Connections to training, apprenticeships, and career pathways so that we hire local. Support for employers too.
- Collaboration & Leadership – Building networks of business owners, partners, and community leaders to guide Santa Fe’s local economy and growth industries.
How to Participate in the Campaign
Go Local Go Different is an ongoing citywide campaign led by the City of Santa Fe’s Office of Economic Development. It provides shared tools and resources that neighborhood groups, business associations, and individual businesses can use to promote local businesses, strengthen neighborhood identity, and build community pride.
Participation is open and ongoing. Groups and businesses can join the campaign and use its materials to support their own local marketing, events, or placemaking efforts.
Why It Matters
When we Go Local Go Different, we strengthen a vibrant, resilient economy that reflects and supports our community.
Go Local Go Different means:
- Your dollars stay here. Every purchase supports local workers, businesses, and public services.
- More local jobs. So people can live here, shop here, and build their future here.
- A stronger local economy. One that’s self-reliant, creative, and community-driven.
- A connected city. Where neighborhoods, culture, and small businesses support each other.
- Pride in place. Because when we Go Local, we strengthen what makes Santa Fe The City Different.
Ready to Go Local? Here’s How to Participate
Go Local Go Different is a citywide effort inviting residents, businesses, and neighborhood groups to show their support for Santa Fe’s local economy. The campaign offers shared tools to promote local commerce, strengthen identity, and build community pride.
Everyone uses the same sign-up to join the campaign — whether you’re a business, a neighborhood, or a resident taking the Go Local pledge. Once you apply, you’ll automatically be connected to updates, promotions, and opportunities to get involved.
Participation is open and ongoing — whether you’re shopping local, running a small business, or organizing at the neighborhood level.
Businesses and Neighborhood Groups
- Visibility: Be featured in Go Local Go Different promotions — including an online directory, social media spotlights, and future advertising campaigns.
- Tools: Get the Go Local toolkit with stickers, digital assets, and hashtags, and join shared promotions that highlight local businesses and neighborhoods.
- Support: Become eligible for resources, placemaking projects, and partnerships that strengthen your business or district.
- Incentives: Participate in upcoming initiatives designed to reward local engagement and spending.
- Leadership: Join the Independent Business Group, forming through the City’s Economic Development Advisory Committee (EDAC), to help drive the campaign, connect with peers, and grow Santa Fe’s local business network.
Residents
- Use the same Go Local Go Different application to sign up and take the Go Local Pledge.
- Receive updates about local promotions, neighborhood events, and future incentives.
- Earn rewards through upcoming incentive programs by shopping and dining locally.
- Access Go Local materials and hashtags to show and share your local pride.
Ready to Participate? Sign Up Here
Sign up for Go Local Go Different to show your support for Santa Fe’s local economy. When you register, you’ll also receive news, event invitations, and updates about local promotions, incentives, and new opportunities to get involved.
How to Join
- Sign Up and Take the Pledge – Complete the shared Go Local Go Different application as a business, association, neighborhood group, or resident supporter.
- Access the Toolkit – Download materials or request a Go Local packet with digital assets, stickers, and hashtags.
- Engage – Participate in or host local events, workshops, or community campaigns.