Go Local Go Different

An initiative of the City of Santa Fe Office of Economic Development

Go Local Go Different is about investing in Santa Fe — our people, our businesses, our neighborhoods, and our community. It celebrates what makes this city unique by keeping more money, talent, and opportunity local.

Why It Matters

• Your dollars stay here. Every purchase supports local workers, small businesses, and essential public services.
• More local jobs. So people can live, work, and build their future here in Santa Fe.
• A stronger economy. One that’s self-reliant, creative, and community-driven.
• A connected city. Where neighborhoods, culture, and commerce support one another.
• Pride in place. When we Go Local, we sustain what makes Santa Fe The City Different.

Ready to Go Local? Here’s How

Everyone uses the same sign-up to join the campaign — whether you’re a business, a neighborhood association, or a resident taking the Go Local pledge. Once you apply, you’ll automatically be connected to updates, promotions, and opportunities to get involved.

Businesses and Neighborhood Groups

• Visibility: Be featured in Go Local promotions — online, in print, and in future campaigns.
• Tools: Get the Go Local toolkit with stickers, digital assets, hashtags, and shared promo materials.
• Support: Access resources, placemaking projects, and partnerships that strengthen your business or district.
• Incentives: Join initiatives that reward local engagement and spending.
• Leadership: Connect through the City’s Economic Development Advisory Committee (EDAC) to help guide the campaign and grow Santa Fe’s local network.

Residents

• Take the Pledge. Use the same application to join and take the Go Local pledge.
• Stay Connected. Receive updates on local events, promotions, and rewards programs.
• Earn Rewards. Get recognized for shopping and dining locally.
• Share It. Use Go Local materials and hashtags to celebrate your city.

Ready to Participate? Sign Up Here

Sign up for Go Local Go Different to show your support for Santa Fe’s local economy. When you register, you’ll also receive news, event invitations, and updates about local promotions, incentives, and new opportunities to get involved.

How to Join

1. Sign Up and Take the Pledge – Complete the shared application as a business, association, neighborhood group, or resident supporter. 
2. Access the Toolkit – Request a Go Local packet with promo items and digital assets.
3. Engage – Participate in or host local events, workshops, or community campaigns.