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When you shop local, you're fueling local dreams — boosting hometown business, supporting neighbors, and powering thriving communities.
Santa Fe Office of Economic Development
For Residents & Visitors: The Go Local Rewards Pass
Love Santa Fe? Get rewarded for it. The Go Local Rewards Pass is a free mobile program designed exclusively for shoppers and explorers to discover the best of the "City Different."
Why It Matters
- Your dollars stay here. Every purchase supports local workers and essential public services.
- A stronger economy. Building a self-reliant, creative, and community-driven Santa Fe.
- Pride in place. When we Go Local, we sustain the culture and character that make Santa Fe unique.
How it Works
- Exclusive Discounts: Unlock special deals and immediate savings available only to pass holders at participating Santa Fe businesses.
- Explore: Use the pass to find participating local shops, hidden gems, and favorite neighborhood spots.
- Check-In: Log your visits at local businesses to earn points.
- Win: Redeem your points for exclusive gift cards, special offers, and free Santa Fe-themed swag.
Having trouble?
Watch the video that takes you through the sign-up process: Watch the sign-up video
Go Local Instagram Page
Our page gives Santa Fe a vibrant, real-time window into the people who shape the city’s character. Through short stories, behind-the-scenes moments, and profiles of local business owners and artists, our Instagram feed becomes a dynamic showcase of creativity, culture, and community pride. It offers residents and visitors an easy way to discover new favorites, appreciate the craftsmanship and passion behind local work, and stay connected to the neighborhoods and entrepreneurs that make Santa Fe truly unique.