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When you shop local, you're fueling local dreams — boosting hometown business, supporting neighbors, and powering thriving communities.
Santa Fe Office of Economic Development
Go Local. Go Different.
Go Local, Go Different is a citywide movement encouraging residents and visitors to support the businesses, artists, restaurants, makers, and neighborhoods that shape Santa Fe’s culture, economy, and everyday life. Every local purchase helps strengthen small businesses, support local jobs, sustain community spaces, and keep the City Different vibrant and distinct.
Whether you are discovering a neighborhood coffee shop, visiting a local gallery, checking into a favorite bookstore, or trying a new restaurant, Go Local is about experiencing more of Santa Fe while supporting the people and places that make the city unique.
The Go Local Rewards Pass
Support local. Earn rewards.
The Go Local Rewards Pass is a free mobile pass that helps residents and visitors discover participating businesses across Santa Fe while unlocking rewards, giveaways, discounts, and special offers.
Need Help?
Watch our quick walkthrough video explaining how to sign up and use the Rewards Pass.
- Get Your Free Pass
Sign up in minutes on your phone. No app download required. Your pass is delivered and posted directly to your mobile device.
- Look for Go Local Signage
Participating businesses across Santa Fe display Go Local decals, table tents, and signs so you can easily spot places participating in the program. - Explore Santa Fe Neighborhoods
Use the pass to discover local shops, restaurants, galleries, bookstores, markets, coffee shops, and creative spaces throughout the city.
From the Plaza and Railyard to Canyon Road, Midtown, Guadalupe, Southside, and beyond, the Rewards Pass encourages exploration across Santa Fe’s neighborhoods and business districts. - Check In & Earn Rewards
Open your pass while visiting participating businesses to:- Check in
- Unlock discounts and promotions
- Earn points toward gift cards and other local rewards
Explore Participating Businesses
Discover participating businesses, local favorites, neighborhood spots, restaurants, galleries, coffee shops, markets, bookstores, and creative spaces across Santa Fe.
Follow Local Stories and Inspo from Santa Fe Business Owners
@golocalsantafe #golocalsantafe #godifferentsfe
Own a Business?
Join the Go Local, Go Different partnership network and connect to promotional opportunities, business resources, and the Rewards Pass program.